ZTA spearheads Pink Week on campus

ZTA sponsors Pink Week activities in the Stern Center. (Photo by Leah Sutherland)

Every October, the College campus gets a little bit pinker in honor of Breast Cancer Awareness month. Pink Week, will be hosted by Zeta Tau Alpha from Oct. 22-26.  In 1992 ZTA adopted Breast Cancer Education and Awareness as its national philanthropy, and this week will raise money towards this cause.

The ZTA Foundation is a national organization that collects and donates money raised to fund cancer centers, cancer research and other facets of Breast Cancer awareness. Emmie Clisham, ZTA’s Director of Philanthropy, said the College’s ZTA chapter hosts Pink Week on campus to “extend [their] passion for this philanthropy to the whole campus.”

Last year, Eta Lambda began hosting Yoplait Yogurt eating competition in addition to other Pink Week activities. Yoplait partnered with ZTA and the Susan G. Komen Foundation, a leading national advocacy group for fighting breast cancer, to donate money for every pink yogurt lid collected by ZTA chapters nationwide. Yoplait has pledged to donate five cents for every lid and hopes to collect 500,000 lids this year.

The yogurt eating competition will be held in Stern Gardens on Oct. 24 from 2 to 4 P.M. Registration is open for teams of 4, and there is a $10 donation for entering the competition. Last year, the Eta Lambda chapter won their division, which is determined by school size.

Mr. CofC, a male beauty pageant with contestants from organizations across campus, will take place on Oct. 29 at 7 P.M in Sottile Theatre. Tickets will be sold in Cougar Mall at a discounted rate, and all proceeds from this event will support Breast Cancer Awareness and Education.

Nationally, ZTA also encourages participation in the Susan G. Komen Race for the Cure. The race will take place Saturday Oct. 20th. While ZTA works with the Komen Foundation, it is one  just one facet of the philanthropy.

Other events to be held to raise money will include: Soak-a-Zeta in Cougar Mall on Oct. 24 from 10 A.M to 2 P.M. where students can purchase one throw at the dunk tank or a baked good for $1, a percentage night at Five Loaves Café on Oct. 24 where a portion of the proceeds from 5:00 P.M. until close will be donated to the ZTA foundation and another percentage night on cash purchases made at Chick-fil-a on Oct. 25th from 6 P.M. to 9 P.M.

While Clisham encourages attendance and participation in these events, she believes that informing students about breast health is just as important.

She said, “Every cent we donate makes a huge difference in the lives of so many women. ZTA truly appreciates the amount of support, not only during the month of October, but throughout the year.”

While October sees many fundraisers, ZTA chapters around the country work towards breast health initiatives year round.

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Leah is a managing editor of CisternYard News. She is a senior, majoring in Communication.


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